THE CHICKEN SCENTED FACE MASK
For their first-ever plant-based product, Jack in the Box made a faux chicken sandwich. So, in order to prove Jack’s Unchicken Sandwich tastes like the real deal, we obviously needed to prove Jack could make anything chicken-y.
BLIND SMELL-TEST LAUNCH
We put our audience’s noses to the test with our very own blind smell test. Ultimately, everyone came to their scent-ses and recognized our delicious chicken aromas.
The press picked up on it
