Crave Van!
With one of the biggest menus around, Jack in the Box is relentless in their goal of satisfying cravings no matter what. We brought that idea to life in the form of a huge red van.
The Crave Van drove across TV, mobile, custom gaming, Comic Con and some good ol’ fashioned radio.
TV
MOBILE GAME / CRAVE CRASHER
We gave fans the chance to take the wheel on mobile and desktop
GAMER MODS
Gamers are quick to avoid ads, so for them we created custom mods of the Crave Van for GTA and Rocket League and distributed them through Reddit. This way gamers can upload the Crave Van into their favorite games on their own terms.
RADIO
LIVE SAMPLING EVENTS
BONUS SOCIAL TEASER
