MULTIPLIER SCRATCHERS
CA Lottery was selling Scratchers that offered 10, 20, 50 or 100 times the money. So we gave them 10, 20, 50 and 100 times the happy dance.
HOLIDAY SCRATCHERS
CA Lottery began a holiday tradition by giving out a Golden Greeting with every purchase of a Scratcher. We encouraged people to continue spreading this cheer by using a original rendition of an old Holiday classic.
