Kia asked us to connect with football insiders age 35-49 during Sunday Night Football. So we brought back the greatest video game running back ever, Tecmo Bo Jackson.
Then we showcased Emergency Braking by giving Bo a goal line rematch with his former rival Brian Bosworth.
With one of the biggest QSR menus available, Jack in the Box is relentless in their goal of satisfying every craving. We brought that idea to life in the form of a huge red van. It's a metaphor.
The Crave Van drove across TV, mobile, gaming, live events and some good ol' fashioned radio.
At Jack in the Box, you can stack an extra patty on your burger for just a buck. So we created MENUTAUR, a character that’s a minotaur stacked on top of a centaur.
That’s strategic synergy, baby.
Here’s the deal, brah. We won Taco Del Mar's AOR business, then set out to present their unique, Mexicali flavors in a cool new way. Enter: The Big Wave Surfer. The perfect guy to launch the beach-worthy tamales and shrimp tostadas.
Then we brought the playa to the people, by setting up a real sand volleyball court in the middle of downtown Seattle.
We tried to raise $66 trillion dollars in 3 days to put a gigantic Jack in the Box hat on the moon for the solar eclipse.
Really though, it was a stealth promotion for No Kid Hungry. If you tried to donate to Project: Moon Hat, we re-directed you to help a worthy cause instead.
We wound up raising enough money to buy 10,000 meals for kids in need.
Basically, Ski and Ride School of Heavenly will make you good at skiing. And riding.
Weed became hella legal in California on January 1st, 2018. And no brand was better positioned to take advantage than Jack in the Box, with its late night Munchie Meals and huge, diverse menu that appeals to the stoner crowd.
We worked with Snoop Dogg's company Merry Jane, creating long form organic content to promote a new Munchie Meal that cost $4.20.
That's the weed number, son.
As an MLS team, The Seattle Sounders need to be scrappy and do fun campaigns that can stretch their budget, grab attention and energize their core, super-loyal supporters.
