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matt kappler

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Everybody's Workin' for the Weekday

#EndFamilyFire

A Fifth Third Better Means...

Pierce's Pledge

The Chicken Scented Face Mask

THE IHOP NFT

One in a Milli

MVP of SUVs

Kia asked us to connect with football insiders age 35-49 during Sunday Night Football. So we brought back the greatest video game running back ever, Tecmo Bo Jackson.

Then we showcased Emergency Braking by giving Bo a goal line rematch with his former rival Brian Bosworth.

Crave Van!

With one of the biggest QSR menus available, Jack in the Box is relentless in their goal of satisfying every craving. We brought that idea to life in the form of a huge red van. It's a metaphor.

The Crave Van drove across TV, mobile, gaming, live events and some good ol' fashioned radio.

Fuel House

Pancake Makin' Music

LeBron Drives a K900

IHOP Movie Partnerships

Menutaur

At Jack in the Box, you can stack an extra patty on your burger for just a buck. So we created MENUTAUR, a character that’s a minotaur stacked on top of a centaur.

That’s strategic synergy, baby.

Built for Football Families

A Wave of Flav

Here’s the deal, brah. We won Taco Del Mar's AOR business, then set out to present their unique, Mexicali flavors in a cool new way. Enter: The Big Wave Surfer. The perfect guy to launch the beach-worthy tamales and shrimp tostadas.

Then we brought the playa to the people, by setting up a real sand volleyball court in the middle of downtown Seattle.

The Brooks Medalist

Project: Moon Hat

We tried to raise $66 trillion dollars in 3 days to put a gigantic Jack in the Box hat on the moon for the solar eclipse.

Really though, it was a stealth promotion for No Kid Hungry. If you tried to donate to Project: Moon Hat, we re-directed you to help a worthy cause instead.

We wound up raising enough money to buy 10,000 meals for kids in need.

#JackVsMartha

Super Bowl LII — We launched Jack in the Box's new Food Truck Sandwiches by launching ourselves face-first into a celebrity feud with Martha Stewart.

Using someone known for quality helped elevate the product. And framing it as an ongoing celebrity Twitter feud kept our Super Bowl spot fresh way beyond a single Sunday.

Ski & Ride School of Heavenly

Basically, Ski and Ride School of Heavenly will make you good at skiing. And riding.

Snoop Dogg x Jack in the Box

Weed became hella legal in California on January 1st, 2018. And no brand was better positioned to take advantage than Jack in the Box, with its late night Munchie Meals and huge, diverse menu that appeals to the stoner crowd.

We worked with Snoop Dogg's company Merry Jane, creating long form organic content to promote a new Munchie Meal that cost $4.20.

That's the weed number, son.

Seattle Sounders FC

As an MLS team, The Seattle Sounders need to be scrappy and do fun campaigns that can stretch their budget, grab attention and energize their core, super-loyal supporters.

The Carbo Loading Pasta Booth

CA Lottery Scratchers

Plant-Based Jack

Late Night at Jack

Everybody's Workin' for the Weekday

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#EndFamilyFire

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A Fifth Third Better Means...

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Pierce's Pledge

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The Chicken Scented Face Mask

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THE IHOP NFT

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One in a Milli

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MVP of SUVs

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Crave Van!

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Fuel House

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Pancake Makin' Music

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LeBron Drives a K900

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IHOP Movie Partnerships

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Menutaur

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Built for Football Families

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A Wave of Flav

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The Brooks Medalist

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Project: Moon Hat

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#JackVsMartha

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Ski & Ride School of Heavenly

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Snoop Dogg x Jack in the Box

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Seattle Sounders FC

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The Carbo Loading Pasta Booth

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CA Lottery Scratchers

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Plant-Based Jack

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Late Night at Jack

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